In France, Belgium and Cyprus it is called the Royal Cheese and includes cheese. In several countries that do not customarily use United States customary units as a unit of weight, the Quarter Pounder is sold under different names. In Japan, the name was a katakana representation of "Quarter Pounder" ( クォーターパウンダー Kwōtā Paundā).
The Quarter Pounder is unavailable in mainland China. In Taiwan it is known as the "four-ounce beefburger" ( Chinese: 四盎司牛肉堡). In Hong Kong, the Quarter Pounder is known as a "full three taels" ( Chinese: 足三両) in Chinese because three taels is exactly equal in weight to a quarter pound, while the English name Quarter Pounder is retained. The term Quarterão com Queijo is used in metric Brazil, Cuarto de Libra con Queso in Spain and in Latin America, Quarter Pounder Cheese is used in the Netherlands and Finland, and QP Cheese in Sweden.
In English-speaking countries the product retains the Quarter Pounder name despite metrication in French-speaking Canada, it is known as Quart de livre. For example, in Australia, which uses local beef for its McDonald's products, the average Quarter Pounder has 33.7 g of protein per serving, a higher value than that stated for the same burger in the United States. The nutritional content of the Quarter Pounder varies between countries and locations. In all or much of the New York City area, it is served without mustard, as are burgers made with the smaller 1.6-ounce (45 g) patties. In the United States, Portugal and South Africa there are three variations: the Quarter Pounder with cheese, Quarter Pounder with Cheese & Bacon and the Quarter Pounder Deluxe. prepared, pickles, raw onion, ketchup, and mustard. The burger comprises a beef patty weighing 4.25 oz (120 g) before cooking and 3 oz. It was replaced by a line of three "Gran" (グラン) burgers around the same date. has to date given no official reason for the removal. The Quarter Pounder was discontinued in Japan as of April 4, 2017. McDonald's Japan explained that the hirees were used for "product monitoring purposes". However, it was also revealed that McDonald's had hired 1,000 "extras" to queue up on the first day. It was later reported that 15,000 customers had visited the restaurant on the first day, generating a record 10.02 million yen in sales for a single restaurant in one day. The Quarter Pounder was launched at one McDonald's restaurant in the Kansai (Osaka) region on December 23, 2008. These promotional branches closed on November 27, 2008, coinciding with the re-introduction of the Quarter Pounder at regular McDonald's branches throughout the Kantō (Tokyo) region from November 28. In November 2008, McDonald's Japan (which until then had never offered the Quarter Pounder as a regular item) converted two Tokyo restaurants into "Quarter Pounder"–branded restaurants which only sold Quarter Pounder meals.
Thus, sales of the Quarter Pounder were not impacted with the competition. When A&W conducted market research, it was discovered that many American customers believed a third of a pound of meat was less than a quarter of a pound, when the exact opposite is true, and they felt cheated. Later, the competing fast food chain, A&W, tried to compete with a "Third-of-a-Pound Burger" which sold for the same price as the Quarter Pounder. On October 1, 2018, McDonald's announced that it would remove all artificial preservatives, flavors, and coloring from the Quarter Pounders. Since May 2018, McDonald's is using fresh beef with no preservatives added for their Quarter Pounders at their continental U.S. According to a 1991 interview, Bernardin noted that he "felt there was a void in our menu vis-à-vis the adult who wanted a higher ratio of meat to bun." In 1971, Bernardin introduced the first Quarter Pounders at his McDonald's in Fremont using the slogan, "Today Fremont, tomorrow the world." The Quarter Pounder became such a success, it was added to the national American menu in 1973. īernardin began experimenting with new menu items for his McDonald's franchises. Bernardin had moved to Fremont in 1970 after purchasing two company-owned McDonald's restaurants. The Quarter Pounder was created by Al Bernardin, a franchise owner and former McDonald's Vice President of product development, in Fremont, California, in 1971.
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